Privacy Policy

1. Who are we?

We are Core AI Limited: (“we”, “us”). We are a vocational school and we operate the website www.theaicore.com (the “website”).

If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact us using the following details:

We deliver artificial intelligence education through our training course (our “services”). This notice describes how we process your personal data if you are a student, parent to a student, instructor, source or referee, or visitor to our website.

For the purposes of this notice:

• Student – means an individual who is over the age of 16 and uses our services.
• Parent – means the holder of parental responsibility over a child who is under the age of 16 and uses our services.
• Prospective customer – means those looking to learn more about our services.
• Instructor – means our instructors who we hire to teach.
• Website Visitors – or anyone who visits our website.

2. What is Personal Information, and which Personal Information do we collect about you?

For the purposes of this Privacy Notice “Personal Information” consists of any information that relates to you and/or information from which you can be identified, directly or indirectly. For example, information which identifies you may consist of your name, address, telephone number, photographs, location data, an online identifier (e.g. cookies identifiers and your IP address) or to one or more factors specific to your physical, economic, cultural or social identity. When we combine other information (i.e. information that does not, on its own, identify you) with Personal Information, we treat the combined information as Personal Information.

We may collect use, store and transfer different kinds of Personal Information about you which we have grouped together as follows:

• Identity and Contact Data includes first name, last name and title, address, email address, telephone number (and may include information from identity documents such as passports and driving licences).
• Career History and Education Data includes CV, professional experience, academic and professional qualifications, reference information, employment history, interview notes, test results and training notes.
• Financial Data includes bank account/credit card details, and information relating to salary and remuneration.
• Technical Data includes internet protocol (IP) addresses, usage session dates, duration and page recordings, page views, click maps, RAM, device name, operating system, how you use our website, the type of browser used while visiting our website and the numbers of users who visit our website.
• Services Data includes information about how you use our services, details of which services you have received from us, our correspondence and communications with you and information about any complaints or enquiries you make to us.
• Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We may also collect, use and share anonymous or pseudonymised data, such as statistical or demographic data for any purpose. This data could be derived from your Personal Information but is not considered personal data in law as it does not directly or indirectly reveal your identity. However, if we combine any of this data with your Personal Information so that it can directly or indirectly identity you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.

3. How is your personal information collected?

We use different methods to collect data from and about you.

Students

Personal Information that you provide directly. You may give us your Identity and Contact Data, Financial Data, Technical Data, Marketing and Communications Data, and Services Data, by signing up to use our services, using the services to contact instructors, or corresponding with us by email, phone or otherwise.

Parents

Personal Information that you provide directly. We collect your Identity and Contact Data, Financial Data, Technical Data, Marketing and Communications Data, and Services Data, by signing up for you and your child to use our services, your child using the services to contact our instructors, or corresponding with us by email, phone or otherwise. We may collect your child's Identity and Contact Data, Technical Data, Marketing and Communications Data, and Services Data when they use our Services or correspond with us or our instructors.

Prospective customers

Personal Information that you provide directly. We collect your Identity and Contact Data, Services Data and Marketing and Communications Data when you are considering subscribing to our services.

Instructors

Personal Information that you provide directly. We collect your Identity and Contact Data, Career History and Education Data, Financial Data, Technical Data, Marketing and Communications Data and Services Data.

Third parties or publicly available sources. We may collect Career History and Education Data from publicly available sources such as LinkedIn and your previous employer's website (if applicable).

Website Visitors

When you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this Personal Information by using cookies and other similar technologies. Please see section 10 below.

4. How do we use your information?

We will only use your Personal Information when the law allows us to do so. Most commonly, we will use your Personal Information in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. The legitimate interests we rely on are set out next to each purpose below.
• Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your Personal Information. If we rely on your consent to process Personal Information, you may withdraw your consent at any time (see section 8 below).

Purposes for which we will use your Personal Information

We may use the Personal Information that we collect for the following purposes. For each purpose, we describe the legal bases we rely on to justify such use of your Personal Information.

Marketing communications

We may use your Personal Information to provide you with email notifications and other communications by email, on the basis that it is in our legitimate interests to use your Personal Information for these purposes in developing our services. For further information on this, see the 'Your Choices' section of this Privacy Notice.

Combining Personal Information

We may combine the Personal Information that we collect from you to the extent permitted by applicable law. For example, we may combine various different databases that contain your Personal Information to allow us to provide better support services and more personalised content (such as marketing).

Change of purpose

Where we need to use your Personal Information for another reason other than for the purpose for which we collected it, we will only use your Personal Information where that reason is compatible with the original purpose. If we need to use your Personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

5. To whom do we disclose your personal information?

We will only use your Personal Information for our internal business purposes, some of which are mentioned above. We may disclose your information to the following entities:

Service Providers

We use third party service providers to help us to administer certain activities and services on our behalf, such as IT and cloud services, administration services and marketing services. We may share Personal Information about you with such third party service providers solely for the purpose of enabling them to perform services on our behalf and they will operate only in accordance with our instructions. Here are examples of third-party service providers we use:

• IT Service Provider and Administration Services – we use uCheck, Google Cloud, Google Analytics, Hotjar, Facebook Analytics, Microsoft Clarity, Mixpanel and Tapfiliate to provide us with administration, IT and cloud services.
• Marketing services – we use Mailchimp, Facebook, Google and Hubspot to provide us with marketing services.

Anonymous statistics

We prepare and develop anonymous, aggregate or generic data and statistics for various reasons (such as aggregate usage statistics including “page views” on the website, and analysing how users use our content). As this data is anonymous (i.e. you cannot be identified from it) we do not consider this information to be Personal Information. As such, we may share it with any third party.

Third parties when required by law

We will disclose your Personal Information to comply with applicable law or respond to valid legal process, including from our regulators, law enforcement or other government agencies (in which case such agencies or regulators will be acting as controllers as well); to protect the users of the website (e.g. to prevent spam or attempts to defraud them); to operate and maintain the security of the website (e.g. to prevent or stop an attack on our systems or networks); or to protect our rights or property.

Other Parties in Connection with Corporate Transactions

We may disclose your Personal Information to a third party in the event that all or substantially all of our business or assets are or are intended to be sold or otherwise assigned to another entity.

Other Parties at Your Direction

We may share Personal Information about you with third parties when you request such sharing, such as to prospective employers, or to your legal or other professional advisers.

6. What do we do to keep your information secure?

We have put in place appropriate physical and technical measures to safeguard your Personal Information. In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Information on our instructions and they are subject to a duty of confidentiality. When we use service providers to assist us in processing your Personal Information, we have written contracts in place with such service provider which means that they cannot do anything with your Personal Information unless we have instructed them to do it.

However, please note that although we take appropriate steps to protect your Personal Information, no website or transmission of data, computer system or wireless connection is completely secure and therefore we cannot guarantee the security of your Personal Information.

Where we have given you (or where you have chosen) a password that enables you to access certain parts of Our Sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

International Transfer of Data

The Personal Information that we collect from you may be stored and processed in your region, or transferred to, stored at or otherwise processed outside the European Economic Area (“EEA”).

By using the website and/or providing us with your Personal Information, you acknowledge that we will collect, transfer, store and process your information outside the EEA. We will take all steps reasonably necessary to ensure that your Personal Information is kept secure and treated in accordance with this Privacy Notice and the requirements of applicable law wherever the data is located.

Where we transfer your Personal Information outside the EEA to third parties, we will ensure that appropriate transfer agreements and mechanisms, such as the EU Standard Contractual Clauses, are in place to help ensure that our third party service providers provide an adequate level of protection to your Personal Information. We will only transfer your Personal Information outside the EEA in accordance with applicable laws or where you have given us your consent to do so.